What people don't know about accounting is that everything balances. All is equal in the world.
Concepts like: Debits = Credits and Assets - Liabilities = Equity.
Don't stop reading, this isn't an accounting lesson. However it is necessary to provide some background.
My logo represents a set of scales. Why scales? Is it because I'm a Libra? Well yes I am, but that's not why. The scales are a representation of the fundamental accounting equations.
This is important to me because correct financial records creates integrity and integrity creates peace of mind. Peace of mind for business owners, investors, borrowers, lenders, employees and government. And at the end of the day, figures do not lie.
That is the story of the red scales (with some help from looka.com).